Labels & Filters
What This Does
Filters are rules that act on incoming mail—skip inbox, apply a label, forward, delete. Labels are tags you apply to organize threads across folders.
Why It's Useful
Manual sorting does not scale past 50 emails a day. Filters put client mail, receipts, and newsletters where they belong automatically.
How to Do It
- Search for a pattern (e.g., from:stripe.com)
- Click the search bar dropdown → Create filter
- Choose actions: Apply label, Skip inbox, etc.
- Create matching labels with colors for at-a-glance scanning
Try This Now
Create a filter that labels and skips inbox for one newsletter.
Mental Hook: Filters label; labels organize.