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Labels & Filters

What This Does

Filters are rules that act on incoming mail—skip inbox, apply a label, forward, delete. Labels are tags you apply to organize threads across folders.

Why It's Useful

Manual sorting does not scale past 50 emails a day. Filters put client mail, receipts, and newsletters where they belong automatically.

How to Do It

  1. Search for a pattern (e.g., from:stripe.com)
  2. Click the search bar dropdown → Create filter
  3. Choose actions: Apply label, Skip inbox, etc.
  4. Create matching labels with colors for at-a-glance scanning

Try This Now

Create a filter that labels and skips inbox for one newsletter.

Mental Hook: Filters label; labels organize.