Incognito vs Profiles
What This Does
Incognito mode does not save history or cookies after you close the window, but you still share extensions and some settings with your main profile. Profiles are fully separate identities.
Why It's Useful
Developers often use Incognito to test a second login—it works once, then you lose the session. Profiles persist and support multiple simultaneous logins properly.
How to Do It
- Use Incognito for one-off tests with no saved state needed
- Use Profiles for daily multi-account work
- Use Incognito plus disable extensions if a page breaks (extension conflict test)
- Never use Incognito alone for long-term client account separation
Try This Now
Open the same Google app in Incognito and in a second Profile—notice which settings carry over.
Mental Hook: Incognito is temporary; profiles are identities.
